Skill Web School

SEO, the buzzword of Internet era, has given enough exposure for research and experiment for the web professionals in various forms. As the proven fact is that Search Engines emphasize significantly on content, so the efforts towards SEO driven content have taken the pillioneer’s seat.

Let us explain, what we term as SEO driven content. Every web professional is aware that keywords play a vital role in ranking.

So, for obvious reasons, people have started writing content, where the keyword gets repeated even without making sense. In the world of Search Engine Optimization, this is popularly known as keyword stuffing.

Some smarter guys have gone one step ahead, where they have started camouflaging the keywords in the content or even beyond the content in a most unethical manner. They use to hide them by color ballgame.

Search Engine crawlers, might have taken a little bit time to realize the reality, but gradually they have become smart enough to trace such camouflaging keywords. Naturally they have started penalizing such websites or web pages.

So, SEO driven content like unethical ways of keyword stuffing do not yield any positive result, rather they lead to the risk of penalty.