Skill Web School

Brand Promotion, the ever cherished tradition of initiating, reinitiating and retaining a brand, whereas Search Engine Marketing or SEM is the recent trend of marketing your brand on the web. Let us try to analyze them properly and try to find out the synchronization between brand promotion and search engine marketing.

Whenever you develop a website, you prefer to use it as your brand identity and want to find the wider reach.

You try to make your website visible to the maximum possible visitors and accordingly become keen to promote your website in the market place of Internet. Search being the 2nd largest activity on the Internet, promotion of a website primarily depends upon the ranking of your website in various search engines.

If we want to look back to the traditional ways of advertisements, we ought to define the 5M factors very clearly and be focussed to achieve a pre-defined target of each campaign. These factors are Money, Message, Mission, Media  and Mass.  With the invent of Internet, most of the advertisers have been akin to use Internet as their prime media for branding.

The significant advantage of Internet as a media is it reaches a wider mass in the fastest possible way and the money factor comes down drastically as change in any web page costs much lesser than any other prevalent print or elctronics media.

The message can also be changed even during any ongoing campaign at ease. The zazzy appearance of your web presence enhances the glory of your brand and it reatins longer among the target segments.

The innumerable emerging brands justify that a brand has to penetrate the shell of the customer to convert the subdued desire to their basic need.

If anyone notices the emerging services and products in the recent past, he will be able to realize the same. Experts say, a simultaneous brand promotion in various media builds up a phenomenal impact and the presence of any brand in the most used media helps the brand to find a comparatively permamnet identity in the people’s mind set. This is also true that a major segment of people use Internet on a daily basis for one reason or the other.

If we want to compare the fundamental philosohpy of the concepts of billboards, wall paintings, hoardings, posters etc, we will find an analogy with the concept of SEM.

Both SEM and Brand Promotion activities aim at making a vibrant presence by increasing their visibility.

The way you need to pay a premium price for placing your billboard in the most lucrative road-crossing, you need to pay equally a premium price to advertise your website or brand on the websites, which draws a high amount of traffic.

The end objective of both SEM and Brand promotion remains the same as both aims at promotion of brand equity and both tries to foster the awareness, so that it leaves a long lasting effect among the customers or world at large. If we consider Internet is one of the media like television channels, print media etc. then SEM becomes a subset of the larger set brand promotion.

The overwhelming popularity of Internet may turn many ups and downs in the advertising world in the near future as a quantum jump in advertising budget is speculated all over the world in the coming days

Personnel Management and Industrial Relations have become more pertinent in the days of globalized open market system. Human Resources have been valued as resources since 1970 and today human resource development has found it’s resurgence, where a proper development of human being can not only add sustainable value to the overall growth of the organization, but also imbibes a healthy working environment, where the rate of emplyee turnover can be kept very low.

We have got the unique opportunity of harmonizing our throughts with the views of a management scholar, Prof. Dewakar Goel, who has been honoured as HRD Expert on the panel of  International Civil Aviation Organization   (ICAO)  Montreal, Canada. Dewakar has got a solid experience of  couple of decades in top  positions in public sector as well as private sector.

Prof. Dewakar Goel is also a Visiting faculty of Narsee Monjee Institute of    Management Studies, Bombay (Deemed University), Guest faculty and examiner of Indian Institute of  Technology (IIT), Delhi and IGNOU., Guest faculty on the panel of XLRI Jamshedpur,  IISWBM, Kolkata and IIT Kharagpur.

Moreover Human relation is a passion of Dewakar, the multi-faceted personality.
 
Click to find Dewakar on Human Relations

Everybody is aware that project management is an integral part of business management and perhaps the key to business success. What is normally noticed in very small companies that the proprietor hardly bothers about project management concerns as he is only interested on return on investment.

Business management aims at success of a project primarily for finance and then for building relations. Situations arise when the level of interest for customer satisfaction becomes so high that the project management issues get the back seat.

The problem arises when the business management goals look at the project as the step for long term business relationship and tries to meet every expectation of the customer irrespective of the financial and time constraints.

The dreaded urge at times conflict even the basic priorities of project management.

The best solution is that the project team should start with a clearly stated specification and give a realistic deadline. A very common phenomena is changes in the project specifications, the PM should give a deep thought before raising the impact on time and cost to the top forum and restrains himself from any unrealistic deadlines.