Skill Web School

Brand Promotion, the ever cherished tradition of initiating, reinitiating and retaining a brand, whereas Search Engine Marketing or SEM is the recent trend of marketing your brand on the web. Let us try to analyze them properly and try to find out the synchronization between brand promotion and search engine marketing.

Whenever you develop a website, you prefer to use it as your brand identity and want to find the wider reach.

You try to make your website visible to the maximum possible visitors and accordingly become keen to promote your website in the market place of Internet. Search being the 2nd largest activity on the Internet, promotion of a website primarily depends upon the ranking of your website in various search engines.

If we want to look back to the traditional ways of advertisements, we ought to define the 5M factors very clearly and be focussed to achieve a pre-defined target of each campaign. These factors are Money, Message, Mission, Media  and Mass.  With the invent of Internet, most of the advertisers have been akin to use Internet as their prime media for branding.

The significant advantage of Internet as a media is it reaches a wider mass in the fastest possible way and the money factor comes down drastically as change in any web page costs much lesser than any other prevalent print or elctronics media.

The message can also be changed even during any ongoing campaign at ease. The zazzy appearance of your web presence enhances the glory of your brand and it reatins longer among the target segments.

The innumerable emerging brands justify that a brand has to penetrate the shell of the customer to convert the subdued desire to their basic need.

If anyone notices the emerging services and products in the recent past, he will be able to realize the same. Experts say, a simultaneous brand promotion in various media builds up a phenomenal impact and the presence of any brand in the most used media helps the brand to find a comparatively permamnet identity in the people’s mind set. This is also true that a major segment of people use Internet on a daily basis for one reason or the other.

If we want to compare the fundamental philosohpy of the concepts of billboards, wall paintings, hoardings, posters etc, we will find an analogy with the concept of SEM.

Both SEM and Brand Promotion activities aim at making a vibrant presence by increasing their visibility.

The way you need to pay a premium price for placing your billboard in the most lucrative road-crossing, you need to pay equally a premium price to advertise your website or brand on the websites, which draws a high amount of traffic.

The end objective of both SEM and Brand promotion remains the same as both aims at promotion of brand equity and both tries to foster the awareness, so that it leaves a long lasting effect among the customers or world at large. If we consider Internet is one of the media like television channels, print media etc. then SEM becomes a subset of the larger set brand promotion.

The overwhelming popularity of Internet may turn many ups and downs in the advertising world in the near future as a quantum jump in advertising budget is speculated all over the world in the coming days