Skill Web School

Keyword - the inevitable facts

The term SEO flickers, whenever we talk of the web world. The entire purpose of a website is completely defeated, until it finds its desired position in the search engine. The recent survey revealing the fact that 68% visitors hardly carries their interests beyond the 1st page of SERP has made the situation worst for website owners and webmasters.

Search, the 2nd largest activity on the Internet, primarily focuses on keywords, which the user keys in the box before hitting the Search or Go button.

This eternal relationship between the keywords and surfers point to the obvious fact that keywords can never lose its priority in any search activity and any webmaster has to address to the need of embedding keywords in their web pages.

Let us see quickly where exactly the keywords need to be stuffed. If we start with the domain name, a keyword enriched domain always gets a mileage over the others. Searchskill remains as a preferred name than seotech in all sense and even the search engines prioritize the first one. As a website contains a lot of web pages, keyword centric URL names also help to retain the interest of the crawlers and spiders. So, the name search-skill.html gets an edge.

Once we get into the internals of the web page, the first thing, which comes up is the TITLE tag, where the keyword indicating the objective/ purpose of the page must find it’s place. It is the title, which triggers off the initial signal. The META keyword has still got its own elegance, where the relation has to be maintained between the keywords mentioned in the META and the keywords in the body texts.

The usage of keywords in the body text is NOT adequate to be awarded a good rank, but it is also equally important to distribute them over the page. So, the content should be able to use the keyword not in the central position, but a discrete use work better for SEO. When the search engine robots crawl the web page, the H1 tag always draws a very special attention, just like the normal visitor. Why should you leave the scope of using the keyword in H1, H2 tags also?

Never forget, stuffing the content with keywords is a very prevailing practice, but this is more important to tune your content properly while increasing the keyword density and find the harmony between your content and SEO technique.

Tags: content, keyword density, keyword stuffing, keywords, meta, SEO, title