Know your target segment
Beauty lies in the eyes of beholder and a product or service may be immensely beneficial to the person, who really needs it the most. The same product may fetch a very cold response from the majority of the common people who may simply ignore them as your niche product can hardly cater to the diversified needs of various people.
The initial level of strategic planning surely defines the target segment, where you need to focus primarily and slowly as a global mode of expansion, you might be looking forward to penetrate the other zones, when and only when your product has earned a good amount of branding or it is greeted cordially by the mass at large.
If you are convinced about your target segment, then try to identify their key threshold areas, where you can become a troubleshooter. You can always play with various combinations or permutations to offer a better solution to the customers in the long run as a continuous process of improvisation, but the initial jolt should be able to build and impact. It’s good to launch products, which benefits the customers, but it is even better to sell something, which the customer needs immediately.
The desire, want, demand cycle takes adequate time for conversion, why not to initiate with a product, which they are looking in desperation and slowly turn them to the customer of your niche products.
After all an initial blast may have a ripple effect, which will sparkle in everybody’s minds.
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