When the initial exuberance of brand promotion evaporates and the monotonous customer support comes in the fore, the volatile excitement dies down. A rolling stone gathers no moss attitude – often stains the brand. This has been happening since the inception of civilization and continues even today in all facets life including brand promotion. This is the phase when the top management has to exert even additional forces to keep the team motivated.

Let us take a classic example, where the special promotion efforts and google paid search had jolted the inquiry. An admirable conversion ratio made the people jubilant. The exorbitant collection figures allured the task force.

The excellent service gesture could spread an overwhelming word of mouth. The highly motivated delivery support team could create miracle for a period. When the dip came as a rule of the nature, the spirit vanished and the blame shifting slowly crept inside the organization. The service got terribly affected and nobody tried to control the decay with iron hand. The Brand gradually lost its luster and the organization had even to pay a lot of compensation because of the verdicts of various legal consumer protection forums.

We don’t feel this is a completely abrupt of very rare incident in the brand promotion and negative brand image story. Perhaps this brand had to die because of the procrastination tendency of the top management, but the recent internet world often throws lights to such incidents.

One can find many emerging brands in the Google SERP and even before the weekend, they vanish.

It is the responsibility of the management to apply the correct rectification methods to keep the brand in tune. In the world of SEO, we often talk of consistency and even the real life brand promotion falls under the same category. So, it is advisable to be cautious and never hesitate even some bold reforms be come necessary. Never forget the logic that one brand involves a lot of people and their livelihood!

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