Skill Web School

Brand Promotion, the ever cherished tradition of initiating, reinitiating and retaining a brand, whereas Search Engine Marketing or SEM is the recent trend of marketing your brand on the web. Let us try to analyze them properly and try to find out the synchronization between brand promotion and search engine marketing.

Whenever you develop a website, you prefer to use it as your brand identity and want to find the wider reach.

You try to make your website visible to the maximum possible visitors and accordingly become keen to promote your website in the market place of Internet. Search being the 2nd largest activity on the Internet, promotion of a website primarily depends upon the ranking of your website in various search engines.

If we want to look back to the traditional ways of advertisements, we ought to define the 5M factors very clearly and be focussed to achieve a pre-defined target of each campaign. These factors are Money, Message, Mission, Media  and Mass.  With the invent of Internet, most of the advertisers have been akin to use Internet as their prime media for branding.

The significant advantage of Internet as a media is it reaches a wider mass in the fastest possible way and the money factor comes down drastically as change in any web page costs much lesser than any other prevalent print or elctronics media.

The message can also be changed even during any ongoing campaign at ease. The zazzy appearance of your web presence enhances the glory of your brand and it reatins longer among the target segments.

The innumerable emerging brands justify that a brand has to penetrate the shell of the customer to convert the subdued desire to their basic need.

If anyone notices the emerging services and products in the recent past, he will be able to realize the same. Experts say, a simultaneous brand promotion in various media builds up a phenomenal impact and the presence of any brand in the most used media helps the brand to find a comparatively permamnet identity in the people’s mind set. This is also true that a major segment of people use Internet on a daily basis for one reason or the other.

If we want to compare the fundamental philosohpy of the concepts of billboards, wall paintings, hoardings, posters etc, we will find an analogy with the concept of SEM.

Both SEM and Brand Promotion activities aim at making a vibrant presence by increasing their visibility.

The way you need to pay a premium price for placing your billboard in the most lucrative road-crossing, you need to pay equally a premium price to advertise your website or brand on the websites, which draws a high amount of traffic.

The end objective of both SEM and Brand promotion remains the same as both aims at promotion of brand equity and both tries to foster the awareness, so that it leaves a long lasting effect among the customers or world at large. If we consider Internet is one of the media like television channels, print media etc. then SEM becomes a subset of the larger set brand promotion.

The overwhelming popularity of Internet may turn many ups and downs in the advertising world in the near future as a quantum jump in advertising budget is speculated all over the world in the coming days

SEO, the buzzword of Internet era, has given enough exposure for research and experiment for the web professionals in various forms. As the proven fact is that Search Engines emphasize significantly on content, so the efforts towards SEO driven content have taken the pillioneer’s seat.

Let us explain, what we term as SEO driven content. Every web professional is aware that keywords play a vital role in ranking.

So, for obvious reasons, people have started writing content, where the keyword gets repeated even without making sense. In the world of Search Engine Optimization, this is popularly known as keyword stuffing.

Some smarter guys have gone one step ahead, where they have started camouflaging the keywords in the content or even beyond the content in a most unethical manner. They use to hide them by color ballgame.

Search Engine crawlers, might have taken a little bit time to realize the reality, but gradually they have become smart enough to trace such camouflaging keywords. Naturally they have started penalizing such websites or web pages.

So, SEO driven content like unethical ways of keyword stuffing do not yield any positive result, rather they lead to the risk of penalty.

CSS Or Cascading Style Sheet has become a buzzword in today’s web world. People even without knowing much about CSS demands their websites to become CSS based. But why is CSS required?

The primary advantage of CSS is that it uses the class concept. So, once you declare a class, it gets automatically replicated on all the relevant pages as well as any change in any of the declared class in CSS will affect all the web pages, which have instantiated that class. So, the concept of reuse becomes highly pertinent as well as advantageous also.

People adapt some peculiar ways for CSS. Like, web page is designed say using dreamweaver, the classes created by that software is grouped together and placed in another document with an extension of .CSS. We call it a quack method.

What one needs to do is to frame the entire design in the beginning and then declare the required classes. Dont worry! You can change the color, font or anything of that class at any point of time.

Web Design - so simple to pronounce! The periphery of web design really goes much beyond the paradigm of conventional design and programming. The vastness can be compared with the ocean and perhaps the saying ’sky is the limit’ has found it’s realistic synergies in the arena of web design.

The traditional design had been mostly based on static media, which used to be printed as cover pages, hoardings, banners etc. All such concepts even work for web site, but the implementation technique has been totally different. In Web, one has got the scope of showing many things together without making a clumsy look for visitors. The dynamic effect of Flash, allows to optimize the space as well as to portray your message in much more appealing format.

The usage of colors and the flexibility to change allows you to eliminate the boredom of the visitors virtually at a zero cost. The dynamism affects the visitor much more and spreads it’s cast for much longer tenure.

While the unlimited scope of playing around, web design needs an exclusive attention and techniques. The use of ease and the entrance of professional experts have already reached the web design to a level, which is quiet difficult to reach for the beginner or amateur.  It requires a professional knowledge and skill.

Web design is still growing and will remain the hot cake surely for long. Why should you waste your time. If require, you can take the help of Skill Web Design for some references.

Search Engine Optimization or SEO has become the buzzword today, as everybody wants his website to rank top in the search engines.

Now, the most disheartening fact is that there is no proven methodology for SEO. The main reason behind is that most of the search engines change alogorithm very frequently and websites are ranked based on this algorithm. More important is that the algorithm remains proprietory and they maintain strict confidentiality regarding the same.

Then what is the way out? We can follow the basic steps for SEO and then go on continuous research, which can only place our websites in the higher rung. Whatever the website is we must make it neat and clean, so that it becomes easier for the crawlers. Just for an example, if we follow even modular programming concept in our websites, then it becomes more search engine friendly.