Content has become the king in the SEO-driven Internet world and it has proved that content is the key criteria which determines your visibility.
Let us first admit that there can never be a stringent guideline as the objective of content development varies quiet a lot. We have tried to outline some generic rules, which can be applied to SEO-driven content.
- Structure: 3 to 4 paragraphs in the vicinity of 200 to 220 words until otherwise stated
- Title should be mostly abstract but try to embed the keywords
- The first paragraph should narrate the objective clearly. The best way is to raise the inquisitiveness of the reader. So, there can be some fillers and real life simulation to raise the interest
- The 2nd & 3rd should highlight the utility/ benefits/ attractions. As an example, if it is a travel spot, these paragraphs should highlight the key attractions of the place; had it been a Sony music system, it should highlight why this is better than the previous version.
- The last paragraph must highlight the conclusion, which should force the reader to take your opinion. Like, Why to wait? Tie up your shoelace to join the biggest community; OR Why to miss out the chance of being the leader? Act before it becomes too cold.
- It’s better to understand the topic on your own from studying the Internet or other media, then portray in your language. Try to place yourself over there and think what could you do with the product or in the place?
- The keywords should be evenly distributed. Never stuff keywords unnecessarily.
- Use answers.com for your vocabulary and similar words. Study at least 3 to 4 websites for a particular topic.
- Backquote should be used for important statements. Use Bullet, numbers as required
- It’s better if you use spell check and grammar check in MS Word. It is advisable to follow the US English, if not stated otherwise.
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